K-Beauty

2646 products

Explore the makeup, skincare and fragrance that Korean celebrities actually use — 2640+ products from K-beauty and luxury brands, refreshed weekly. Featuring Dior, Chanel, NARS, Lancôme and more. Browse by category below, then shop each product worldwide or direct from Korea.

Browse by category

Celebrity picks

Rouge Classy Lipstick #301 Seoul Redthe worne

Hera

Rouge Classy Lipstick #301 Seoul Red

#301 Seoul Red · Lip · $39

Tip: cheaper direct from Korea

billboard.com

used by Jennie Kim

Rouge Classy Lipstick #47 Mauve Chicthe worne

Hera

Rouge Classy Lipstick #47 Mauve Chic

#47 Mauve Chic · Lip · $27

Tip: cheaper direct from Korea

billboard.com

used by Jennie Kim

Advanced Night Repair Serumthe worne

Estée Lauder

Advanced Night Repair Serum

Skincare · $86

Tip: similar worldwide — buy local

elcompanies.com

used by IU

Double Wear Stay-in-Place Foundationthe worne

Estée Lauder

Double Wear Stay-in-Place Foundation

Base · $26

Tip: similar worldwide — buy local

meconomynews.com

used by IU

Wrinkle Bounce Multi Balmthe worne

KAHI

Wrinkle Bounce Multi Balm

Skincare · $28

Tip: cheaper direct from Korea

mapetitecoree.com

used by Kim Go-Eun

L'Absolu Rouge 397 Dark Rose Burgundythe worne

Lancôme

L'Absolu Rouge 397 Dark Rose Burgundy

397 Dark Rose Burgundy · Lip · $11

Tip: similar worldwide — buy local

womentimes.co.kr

used by Kim Go-Eun

Pure Artemisia Calming Water Cream (어린쑥 수분진정 크림)the worne

Hanyul

Pure Artemisia Calming Water Cream (어린쑥 수분진정 크림)

Skincare · $12

Tip: cheaper direct from Korea

apgroup.com

used by Park Eun-Bin

Life Plankton Elixir Serumthe worne

Biotherm

Life Plankton Elixir Serum

Skincare · $76

Tip: similar worldwide — buy local

cosmorning.com

used by Han So-Hee

Elseve Extraordinary Oil Leave-In Milkthe worne

L'Oréal Paris

Elseve Extraordinary Oil Leave-In Milk

Hair · $4

Tip: cheaper direct from Korea

sentv.co.kr

used by Han So-Hee

Loveshine Wet Shine Lipstick #210 Fashion Redthe worne

YSL Beauty

Loveshine Wet Shine Lipstick #210 Fashion Red

#210 Fashion Red · Lip · $40

Tip: similar worldwide — buy local

mt.co.kr

used by Karina

Shop skincare by concern

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Celebrity makeup looks

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K-beauty hauls

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Frequently asked

What makeup and skincare do Korean celebrities use?
theworne tracks 2646 beauty products — makeup, skincare and fragrance — worn by K-pop idols and K-drama actors, from labels like Dior, Chanel, NARS. Browse by category above; each product shows who used it and where to buy.
Where can I buy the K-beauty products celebrities use?
Every product shows both options — worldwide retailers like YesStyle and Sephora, and direct from Korea via Olive Young. We surface both so you can pick; tap either to shop.
Is K-beauty cheaper bought direct from Korea?
Often, yes — Korean retail prices for K-beauty are frequently lower than Western retail. But international shipping and any duties can erase the gap on a single item, so direct-from-Korea usually wins on a larger order (around 5+ items). Each product links to both options so you can compare for your basket.