Quarterly report · Published August 25, 2026
The Most-Worn Brand in K-Dramas Isn't Chanel or Dior — It's Avouavou
Across 7,071 documented outfits worn by K-drama female leads since 2019, the most-worn brand is Avouavou, a Korean contemporary label — and six of the all-time top 20 brands are Korean. A look inside theworne's K-drama wardrobe database.
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