Home/ReportsData ReportsQuarterly data reports from theworne's K-drama wardrobe database.New data notes weekly · next major report: October 2026Quarterly report · Published August 25, 2026The Most-Worn Brand in K-Dramas Isn't Chanel or Dior — It's AvouavouAcross 7,071 documented outfits worn by K-drama female leads since 2019, the most-worn brand is Avouavou, a Korean contemporary label — and six of the all-time top 20 brands are Korean. A look inside theworne's K-drama wardrobe database.Read the report →