Director Pi
Creator

Director Pi

디렉터파이

Beauty creator · YouTube 1.0M · Instagram 58K

417 beauty picks

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Sponsored

14

Paid or brand partnership, incl. magazine editorials (ambassador · muse · brand-tagged · editorial)

Third MISSHA x Director Pie co-development; she …

3 products

Third MISSHA x Director Pie co-development; she …

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Medical Device Review & Event

3 products

Medical Device Review & Event

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Broadcast Real Reviews

3 products

Broadcast Real Reviews

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Second MISSHA x Director Pie collaboration, a fo…

2 products

Second MISSHA x Director Pie collaboration, a fo…

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Mineral sunscreen from The Pie, the sun-care bra…

2 products

Mineral sunscreen from The Pie, the sun-care bra…

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Makeup-Ready Items for Busy Mornings

2 products

Makeup-Ready Items for Busy Mornings

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Why I Got Rid of My Vanity Table

2 products

Why I Got Rid of My Vanity Table

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Base

Base

비레디

Base

₩24,200

Brightens and blurs in one step with built-in sun protection

From source & reviews

Tip: cheaper in Korea

instagram.com ↗

Skincare

Perfect Renew Youth Retinol Pro

LANEIGE

Perfect Renew Youth Retinol Pro

Skincare · ₩72,020

Moisture-rich formula that skips the usual peeling and dryness

From source & reviews

Tip: cheaper in Korea

instagram.com ↗
Skincare

THE PHI

Skincare

From her own line — beta-sitosterol cream that firms the barrier yet absorbs fast

From source & reviews
Korea ₩28,800 (≈$21)·Global $43

~50% cheaper from Korea

approx. FX, excl. shipping & duties

instagram.com ↗
Skincare

THE PHI

Skincare

Her own brand's gentle low-pH cica foam made to fully melt off sunscreen

From source & reviews

Tip: cheaper in Korea

instagram.com ↗
Skincare

THE PHI

Skincare

Mildly acidic ampoule-foam that cleanses gently and leaves skin moisturized

From source & reviews

Tip: cheaper in Korea

instagram.com ↗
Skincare

THE PHI

Skincare

₩26,900

Mildly acidic lather from her own brand, gentle but thorough

From source & reviews

Tip: cheaper in Korea

instagram.com ↗

Other

Niacin Bright Sun

the phi

Niacin Bright Sun

Other · $18

Her own brand's niacinamide sun serum for brightening with no white cast

Editor's note

Tip: cheaper in Korea

instagram.com ↗

Personal picks

38

Disclosed by the makeup artist or personally mentioned — not a paid deal

Bestseller & Steady Seller Review

52 products

Bestseller & Steady Seller Review

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Find The #1 Powder of 2026

31 products

Find The #1 Powder of 2026

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Sunscreen Comparison

30 products

Sunscreen Comparison

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Bestseller & Steady Seller Review

30 products

Bestseller & Steady Seller Review

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MAKE UP FIXER Review

26 products

MAKE UP FIXER Review

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EXTREME CREAM MASK

24 products

EXTREME CREAM MASK

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2026 Best Sun Products: BRINGGREEN TEA TREE CICA…

24 products

2026 Best Sun Products: BRINGGREEN TEA TREE CICA…

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Daleaf Better Root Hair Tonic

19 products

Daleaf Better Root Hair Tonic

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Budget Skincare Picks: High-Concentration Finds

15 products

Budget Skincare Picks: High-Concentration Finds

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Sunscreen Cleansing with Natural Feminine Wash

14 products

Sunscreen Cleansing with Natural Feminine Wash

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Summer Cream Diet For Oily-Dehydrated Skin

14 products

Summer Cream Diet For Oily-Dehydrated Skin

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40s-50s Melasma Skincare

13 products

40s-50s Melasma Skincare

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BANILA CO Essence Skin Tinted Moisturizer

13 products

BANILA CO Essence Skin Tinted Moisturizer

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Director Pi's picks

10 products

Director Pi's picks

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Director Pi's picks

10 products

Director Pi's picks

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Director Pi's picks

9 products

Director Pi's picks

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Good Ingredient Hair Dye Search: 11 Types Purcha…

9 products

Good Ingredient Hair Dye Search: 11 Types Purcha…

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Beauty Device Review: Tech Breakdown & Pros/Cons

8 products

Beauty Device Review: Tech Breakdown & Pros/Cons

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Director Pi's picks

8 products

Director Pi's picks

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Home Care Tips For 30s & 40s

7 products

Home Care Tips For 30s & 40s

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Director Pi's picks

5 products

Director Pi's picks

blog.naver.comView look →

Director Pi's picks

3 products

Director Pi's picks

instagram.comView look →

Director Pi's picks

3 products

Director Pi's picks

v.daum.netView look →

Director Pi's picks

2 products

Director Pi's picks

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Base

Base

애경산업 에이솔루션

Base

Covers breakouts cleanly while caring for acne-prone skin

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗

Skincare

Aqua Oasis Toner

S.NATURE

Aqua Oasis Toner

Skincare

Wipe-off toner rated tops for clearing sebum and dead skin cells

From source & reviews
Korea ₩18,900 (≈$14)·Global $23

~40% cheaper from Korea

approx. FX, excl. shipping & duties

v.daum.net ↗
A24Skincare$6

A24

Skincare

$6

Personally mentioned (own SNS / interview)

Tip: cheaper in Korea

v.daum.net ↗
be the skinPore Reset Glass Skin Cleansing Oil$14

be the skin

Pore Reset Glass Skin Cleansing Oil

Skincare · $14

Praised for clearing whiteheads and smoothing away dead skin buildup

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗
Soothing Gel Cream

Cetaphil

Soothing Gel Cream

Skincare · ₩13,200

Gentle gel-cream scored high on ingredients, efficacy and skin feel

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗
Hi Amino All Cleansing Milk

DEWYTREE

Hi Amino All Cleansing Milk

Skincare

Personally mentioned (own SNS / interview)

Korea ₩17,214 (≈$12)·Global $18

~31% cheaper from Korea

approx. FX, excl. shipping & duties

v.daum.net ↗
Skincare

Le' Nubele

Skincare

$49

Personally mentioned (own SNS / interview)

Tip: similar worldwide — buy local

v.daum.net ↗
Safe Me Relief Moisture Cream

make p:rem

Safe Me Relief Moisture Cream

Skincare

Clean-ingredient moisture cream ranked among the safest hydrators

From source & reviews
Korea ₩24,800 (≈$18)·Global $24

~24% cheaper from Korea

approx. FX, excl. shipping & duties

v.daum.net ↗
Vita Tone Up Sun Cream

TOCOBO

Vita Tone Up Sun Cream

Skincare

Vitamin tone-up formula that brightens dull, uneven skin tone

From source & reviews
Korea ₩20,000 (≈$14)·Global $16

~10% cheaper from Korea

approx. FX, excl. shipping & duties

v.daum.net ↗
Skincare

닥터올가

Skincare

₩21,940

Mildly acidic heartleaf formula that cleanses without irritating skin

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗
Skincare

닥터올가

Skincare

₩28,500

Sunscreen prized for tone coverage with a moist, hydrated finish

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗
Cicanoid Ampoule

SCINIC

Cicanoid Ampoule

Skincare · $6

Cica-derived ampoule vetted as a genuine anti-aging performer

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗
Skincare

SWANICOCO

Skincare

₩16,900

Firming eye care with an ingredient list clean enough to pass strict screening

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗

Hair

Hair

ATTITUDE

Hair

Fragrance-free formula with no aroma oils, prized for its pure ingredient list

From source & reviews

Tip: cheaper in Korea

v.daum.net ↗

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