IU Base Makeup

7 products

IU’s confirmed base makeup — every pick comes from a brand campaign, interview or official post, never guessed from photos. Shop each product worldwide or direct from Korea. See all IU beauty.

More IU:Skincare

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Double Wear Stay-in-Place Foundation

Estée Lauder

Double Wear Stay-in-Place Foundation

Base · $26

Shop worldwideShop in Korea

Tip: cheaper in Korea

meconomynews.com ↗
Pure Color Envy Sculpting Blush (Rebellious Rose)

Estée Lauder

Pure Color Envy Sculpting Blush (Rebellious Rose)

Rebellious Rose · Base · $9

Shop worldwideShop in Korea
esteelauder.co.kr ↗
Double Wear Soft Glow Matte Cushion (1C0 Shell)

Estée Lauder

Double Wear Soft Glow Matte Cushion (1C0 Shell)

1C0 Shell · Base

Shop worldwideShop in Korea · cheaper
Korea ₩56,300 (≈$40)·Global $52

~22% cheaper from Korea

approx. FX, excl. shipping & duties

gift.kakao.com ↗
Radiance Perfect Fit Cushion

Missha

Radiance Perfect Fit Cushion

Base · $3

Shop worldwideShop in Korea

Tip: cheaper in Korea

Base

Naming

Base

Shop worldwideShop in Korea · cheaper
Korea ₩12,800 (≈$9)·Global $29

~68% cheaper from Korea

approx. FX, excl. shipping & duties

Synchro Skin Radiant Lifting Foundation SPF 35 PALook

Shiseido

Synchro Skin Radiant Lifting Foundation SPF 35 PA

Base

Shop worldwideShop in Korea · cheaper
Korea ₩47,370 (≈$34)·Global $55

~38% cheaper from Korea

approx. FX, excl. shipping & duties

Base

VDL

Base

Shop worldwideShop in Korea · cheaper
Korea ₩15,300 (≈$11)·Global $29

~62% cheaper from Korea

approx. FX, excl. shipping & duties

Frequently asked

What base makeup does IU use?
theworne tracks 7 confirmed IU base makeup picks — each sourced from a brand campaign, interview or official post, never guessed from photos.
Where can I buy IU's base makeup?
Every product above has a shop link — worldwide when available, plus a direct-from-Korea option for K-beauty exclusives. Prices are shown where confirmed.