Beauty Marketer's Favorite Products

LEMENT

르멘트 케라틴 스무더 네일 세럼

기타 · ₩20,000

Keratin serum with a silicone tip that tidies cuticles minus the greasy slick

Tip: cheaper direct from Korea

Hapa Kristin

하파크리스틴 글림 글로우 / 더스키 로즈

도구 · $22

Buildable balm texture layering clear gloss and color on lips and cheeks

Tip: cheaper direct from Korea

Olio

올리오 더클래식 가닥 속눈썹 키트 위스피 5-9-10-11mm

도구 · $17

Tip: cheaper direct from Korea

JOOCYEE

쥬시 글로시 롱라스팅 립 케어 514호, 540호

Lip · $80

Glossy shine that keeps lips comfortably moist for hours without drying

Tip: cheaper direct from Korea

Abib

아비브 PDRN 콜라겐 립 마스크 글레이즈드 젤리

Lip · $18

Coats lips in a moisture seal tested to hydrate for 24 hours, smoothing flakes

Tip: cheaper direct from Korea

CLIO

클리오 킬 커버 파운웨어 쿠션 디 오리지널

Base · $10

Thin-fit full coverage that wears all day without oxidizing darker

Tip: cheaper direct from Korea

Dear.A

디어에이 퍼펙트 커버 컨실러 팔레트

Base · $8

Mix-and-match cream shades that cover spots and circles without ever caking

Tip: cheaper direct from Korea

erborian

에르보리앙 BB크림 / 클레어

Base · $26

Blurs redness with foundation-level coverage in a hydrating, skin-like layer

Tip: cheaper direct from Korea

ETUDE

에뛰드 하트 팝 듀오 블러셔 / 엔비블룸

Base

Two-tone halves you swirl to dial the exact milky, filter-soft flush

glow

글로우 낫 드라이 컨실러 / 핑크 + 화이트

Base · $25

Melting duo shades you mix to brighten hollows, never creasing or clumping

Tip: cheaper direct from Korea

HOURGLASS

아워글래스 언리얼 리퀴드 블러셔 씬

Base

Melds into skin with a subtle oil-glow finish and 12-hour staying power

JOOCYEE

쥬시 블러셔 썸머에디션

Base · $13

Tip: cheaper direct from Korea

OFRA

오프라 미니 하이라이터 / 발리

Base · $10

Intense glow from the tiniest dab, blending smoothly in a neutral tone

Tip: cheaper direct from Korea

PRADA BEAUTY

프라다 뷰티 리빌 메쉬 쿠션 LC5

Base · $75

Pats on sheer and moist through a mesh sieve for a refined second-skin glow

Tip: similar worldwide — buy local

THE SAEM

더샘 커버 퍼펙션 팁컨실러 1.0 클리어베이지

Base

Heavyweight coverage at a pocket-money price that locks on all day

too cool for school

투쿨포스쿨 베일드 컨투어 / 헤이즐

Base · $5

Zero-fallout shading that sweeps on natural depth and leaves base makeup intact

Tip: cheaper direct from Korea

wakemake

웨이크메이크 멀티 컬러 파우더 페일 클리어

Base · $12

Lightweight setting powder with a subtle blur and pale tone-up effect

Tip: cheaper direct from Korea

groundplan

그라운드플랜 미스트

Skincare · $38

85% witch hazel in an ultra-fine mist that calms reactive skin on the spot

Tip: cheaper direct from Korea

Abib

아비브 콜라겐 겔 마스크 어성초 젤리

Skincare · $12

Cooling gel sheet that calms irritated skin and leaves makeup sitting better

Tip: cheaper direct from Korea

Abib

아비브 부활초 크림 뉴트리션 튜브

Skincare

Barrier-repairing nourishment that feels rich without greasiness

too cool for school

투쿨포스쿨 프로타주 펜슬 / 7호 뮤티드 토프 / 21호 스위티 베일

Eye · $5

Multi-use shadow stick that draws under-eye glow, shading, even blush in one

Tip: cheaper direct from Korea

peripera

페리페라 스피디 스키니 브로우 마스카라 베이지애쉬

Eye · $7

Slim angled brush tints brows strand by strand, ash beige softens dark brows

Tip: cheaper direct from Korea

NATURE REPUBLIC

네이처리퍼블릭 데일리 베이직 팔레트 02로지

Eye · $7

Compact budget four-pan set with daily shades flattering warm and cool tones

Tip: cheaper direct from Korea

ccam bbak

깜빡 에어리 픽싱 카라 / 02 피오니

Eye · $10

Feather-light gel base that holds a bouncy curl without smudging

Tip: cheaper direct from Korea

Quietone

콰이어톤 데어 스테디 리퀴드 라이너

Eye · $17

Ultra-fine 0.2mm brush tip draws precise hairline strokes, washes off easily

Tip: cheaper direct from Korea

epais

에이페 아이래쉬 에센셜 세럼

Eye

Clinically tested to boost lash length and volume in two weeks, sting-free pH

JO MALONE

조말론 런던 라즈베리 리플 EDC

Fragrance · $90

Bright raspberry-vanilla scent over a creamy base with surprising longevity

Tip: similar worldwide — buy local

Slow Humming

슬로우허밍 릴리프 퍼퓸밤 애플뱅쇼

Fragrance · ₩23,000

Cozy mulled-apple scent in solid form for pulse points and hair

Tip: cheaper direct from Korea

FORMENT

포맨트 솔리드 퍼퓸 코튼메모리

Fragrance · $50

Sweet, clean cotton scent built on French fragrance-house raw materials

Tip: cheaper direct from Korea